We understand the challenge today’s marketers face. Constantly coming up with new and creative ways to reach your prospects. Responding to all of the Sales team’s requests. Pulling together internal resources to produce innovative content. And did we mention keeping track of and measuring the impact of your efforts and reporting back to the organization?
With constant advances in technology, you have a world of customer data, innovative marketing tactics and unlimited options at your fingertips. But in order to stand out from the competition and drive profitable growth, your organization must truly understand customers and develop themes and messages that really speak to them. You need to be creative. And your internal teams need to be fully aligned to the customer.
We've co-written a new marketing and sales book called Value-ology, which teaches professionals how to create and communicate their value to customers. We have a long track record of leading marketing at large organizations in the telecom, cable and financial services industries where we’ve helped turn organizations around from product-pushing to customer-focused.
Our goal is to equip you with actionable advice and recommendations (no unproven theories or impossible-to-execute ideas).